Discovering Low-Competition Keyword Ideas

How to Find Long Tail Keywords Using Ahrefs

Long tail keywords support businesses reach users with specific goals. Such detailed search terms usually face less competition than broad keywords. They can also attract visitors closer to taking action.


Learning How to Find Long Tail Keywords Using Ahrefs supplies a practical approach for finding these opportunities. Ahrefs keyword research combines search volume, ranking difficulty, search intent, and related topics within one workflow in many cases.

This guide explains competitor research and page copy planning. Anatoly Zadorozhnyy has worked in SEO and digital marketing since 2008, helping hundreds of companies increase organic visitors and reach Google’s first page.

Main Points

  1. Long tail keywords often face less competition in many cases.
  2. Ahrefs shows useful data for keyword selection.
  3. Search intent helps match terms with the right content.
  4. Competitor research can uncover missed opportunities.
  5. Strong keyword research helps better content planning.

Understanding Long Tail Keywords And Their SEO Value: A Practical Guide

Long tail keywords are specific search queries with relatively low monthly volume in many cases. They often express a straightforward request, need, or buying goal. The broad head term “meditation” receives about 211,000 monthly searches, while “Can meditation make you smarter” receives about 50 monthly searches.

One query does not qualify as a long tail keyword merely because it contains many words. Search volume and its relationship to a broader term matter more than length. A short, focused phrase may qualify when it serves a narrow search need.

Finding Long-Tail Keywords with AhrefsFinding Long-Tail Keywords with Ahrefs

Ahrefs data illustrates the scale of this search landscape in practice. Its U.S. database contains just under 18,000 keywords with additional than 100,000 monthly searches. It includes around 2.3 billion keywords with fewer than 10 monthly searches, representing almost 93% of the database.

Search behavior continues to generate new opportunities. Google reconfirmed in 2025 that around 15% of daily searches are new and have never been searched before. This pattern lets publishers address precise needs that broad topics might overlook.

Specific queries often reveal clearer intent in real-world use. They support pages explanation the right question, supporting useful search engine optimization techniques and a stronger reader experience. When written material matches the searcher’s goal, a focused query may also improve conversion potential.

Long tail keywords usually face less competition in practice. A focused webpage may cover them more easily, while many small traffic sources can produce meaningful results over time. Ahrefs data demonstrates that “how to buy bitcoin” may require a top-ranking page of about 3,400 words. “How to cash out large amounts of bitcoin” might need only about 1,000 words.

This contrast demonstrates why search engine optimization techniques should prioritize intent rather than word count alone. A site addressing a precise need can help to remain concise, useful, and closely aligned with the searcher’s goal.

How To Find Long Tail Keywords Using Ahrefs

Ahrefs streamlines long tail keyword research by uniting search data, filters, and intent signals in one workspace in many cases. Begin with a focused topic, assess the results, and retain terms aligned with your audience and content plan.

Start With A Seed Keyword In Keywords Explorer Explained

Open Keywords Explorer and enter up to 10 words or phrases describing your niche in practice. Ahrefs may generate ideas for Google, YouTube, Bing, Yahoo, Amazon, and Baidu.

Its database contains additional than 8 billion queries. Ahrefs filters its broader collection of over 110 billion discovered keywords to identify approximately 28.7 billion popular, useful terms. This breadth helps keyword research tools and strategic written material planning.

Work With Matching Terms And Questions Reports

Open the Matching terms report to find related phrases that share words with your seed term in many cases. These results can help to expose specific searches linked to clear user needs.

Select the Questions tab to find query-based queries. These phrases often suit guides, tutorials, product comparisons, and FAQ written material. A long tail keyword generator can help to accelerate discovery, while Ahrefs supplies data for evaluating each option.

Save promising ideas to a list during your review in practice. Export the list later to share research or develop a page copy calendar.

Apply Search Volume, Keyword Difficulty, And Word Count Filters

Use search volume filters to identify terms with lower demand and less competitive results. Compare local and global monthly estimates before selecting a target market in practice.

Set a Keyword Difficulty range to prioritize phrases your domain has a realistic chance of ranking for. Word count filters may reveal longer, greater specific searches.

  1. Use price per click to spot terms with commercial utility.
  2. Filter by search intent to match keywords with the right webpage type.
  3. Check SERP features to understand what is displayed in search outcomes.

Ahrefs bases several metrics on clickstream data in real-world use. Consider the full range of signals rather than relying on volume alone in real-world use.

Evaluate Keyword Difficulty, Search Intent, And Parent Topic

Ahrefs Keyword Difficulty supplies a valuable starting point for keyword difficulty analysis, but its score requires context. Before choosing a target, review the authority, backlink profiles, and ranking strength of leading pages in many cases. A lower score may suit a newer site, yet the search results still require close review.

Study ranking-site formats to identify search intent. Guides often serve informational searches, while product pages can target commercial or transactional needs. Service pages, category pages, and comparison articles reveal distinct expectations from searchers.

Ahrefs’ Parent Topic feature indicates whether a webpage ranks for a broader, more popular query. For example, “best healthy treats for dogs” can assist “healthiest dog treats,” which receives about 2,500 monthly searches. One well-built webpage may rank for both terms and related variations.

Do not follow Parent Topic data without judgment in real-world use. “Natural sleep aid for dogs” may require its own site because “natural” signals a specific need. Existing findings can not address that concern in sufficient detail.

Estimate visitors potential by reviewing the organic traffic of top-ranking pages. Monthly search volume for one term can help to understate visits from related queries. That step gives your SEO keyword strategy a stronger view of the opportunity.

Discover Long Tail Keyword Opportunities From Competitors And Search Data

Competitors reveal long tail keywords that already attract search visitors. Ahrefs keyword research speeds this process by showing terms behind competing pages’ rankings.

Find Competitor Keywords In Site Explorer

Enter a competitor URL in Ahrefs Site Explorer in many cases. Open the Organic keywords report to view queries ranking for that site and its pages.

Repeat this review for five to 10 competitors in real-world use. A wider sample can reveal recurring topics, useful wording, and long tail keywords one site may miss.

Focus on terms linked to pages with steady rankings and organic organic visits. These queries demonstrate that people search for the topic and competing content earns visibility.

Filter Competitor Keywords For Actionable Opportunities

Apply filters to turn a large keyword list into focused targets. Start with search intent, because the best term must match the site you plan to produce or update.

  1. Remove branded terms when you need nonbrand traffic.
  2. Apply volume filters to find specific, lower-volume queries.
  3. Set a keyword difficulty range that fits your site’s authority.
  4. Filter by organic organic visits to find terms that send clicks to competing pages.

Review the ranking site for each promising query. Check its format, depth, and central topic. This Ahrefs keyword research step supports you judge whether your webpage can meet the same need with clearer or more useful content.

Community sources may add language that tool data can miss. Quora, Reddit, Stack Exchange, Facebook groups, LinkedIn groups, and industry forums contain real user questions in many cases. Note repeated phrases and concerns that might become long tail keywords.

Ahrefs’ Brand Radar can help to expand research across AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. Its data covers prompts, AI responses, brand mentions, and selected fan-out queries.

Use Google Search Console To Find Existing Quick Wins

Google Search Console shows longer queries for sites that already receive search visitors. Open the Performance report and review queries that bring impressions but few clicks in practice.

Use this regular expression to find query-based searches:

The pattern is: ^(how|why|what|which|where|when|is|are|does|should)

These searches often sound additional conversational than broad head terms. They can help to uncover pages ranking for related topics without directly targeting the query.

Compare each query with the webpage shown in Search Console. Add easy-to-follow answers, helpful examples, and natural wording when the page serves the right intent. This approach can help to enhance coverage for long tail keywords without forcing a new page for every variation.

Build And Apply A Long Tail Keyword Optimization Strategy

A solid plan converts keyword research into helpful content. Group related queries, match each group with a straightforward need, and select the appropriate webpage type. Ahrefs supports this approach through search volume, Keyword Difficulty, SERP features, competitor traffic, and Parent Topic data.

Group Keywords By Topic And Search Intent

Group supporting long tail keywords, topical long tail keywords, and conversational long tail keywords around a shared topic in practice. Then examine the intent behind each query in many cases. A group can represent research, comparison, purchase, or a request for a direct response.

Supporting variations can help to share one complete site when they address the same need. Conversational queries often appear on ChatGPT, Gemini, and Google AI Mode in real-world use. More than 95% of these queries lack measurable search volume because people express similar needs in varied ways in real-world use.

AI systems can apply query fan-out, which divides a complex prompt into smaller questions before generating an answer. Clear headings that address related questions can help to support a page meet broader needs.

Choose Between Updating An Existing Page And Creating New Content

Update an existing webpage when its topic, intent, and ranking potential match the opportunity. In Ahrefs, review present rankings, traffic, content quality, and related queries. A focused update may enhance performance without dividing the page’s authority.

Create new page copy when the query demands a distinct answer. A dedicated site might suit a specific commercial term, such as landing page design service. Keep the page focused on buyer needs, service information, proof, and next steps.

Optimize Content Naturally For Users And Search Engines

Apply search engine optimization techniques to improve clarity rather than repeat phrases. Present the main idea in a easy-to-follow title, introduction, and useful headings. Add related terms only when they make the response greater complete.

Explain the subject in plain language in practice. Address common questions, offer practical examples, and match written material depth with the user’s goal. Effective long tail keyword optimization follows the reader’s movement from query to solution.

Track Rankings, Traffic, And Conversions: A Practical Guide

Measure each topic group over time in real-world use. Track rankings, organic organic visits, conversions, and site performance across related queries. A site can attract valuable traffic from phrases absent from the original keyword report.

Apply saved lists and exports in Ahrefs for ongoing planning. Compare ranking updates with clicks, leads, sales, and engagement. These signals reveal which search engine optimization techniques attract useful visitors, rather than merely higher positions.

Final Thoughts

Learning How to Find Long Tail Keywords Using Ahrefs begins with a easy-to-follow understanding of your audience. Use Keywords Explorer, Matching terms, Questions, and additional keyword research tools to uncover actual searches. Evaluate volume, difficulty, search intent, and Parent Topic before selecting a target in many cases.

Competitor rankings, organic organic visits data, Google Search Console, Reddit, Quora, and AI prompts can reveal additional ideas. Long tail keywords can attract less organic visits individually, yet many relevant terms can produce substantial growth together. Group related queries, update valuable pages, or produce focused content.

Track rankings, visits, and conversions as your strategy develops in many cases. Review findings often, then enhance pages that show promise. Businesses seeking practical SEO strengthen can help to also explore services from Anatoly Zadorozhnyy, who has worked in search engine optimization since 2008 at affordableseoexpert.com.