SEO for Small Business: Enhance Your Visibility

Thanks for visiting our guide on SEO for small companies. In today’s digital era, possessing a strong online presence is essential for fulfillment. Small businesses, specifically, can greatly take advantage of implementing effective SEO techniques to boost their visibility and reach their audience. By optimizing their websites and content, small organizations can increase their search engine rankings, drive organic traffic, and ultimately enhance their customer base.

In this post, we will explore the significance of best SEO services for small business and just how it could be a game-changer for their online visibility. We shall discuss the impact of SEO, the difference between small business SEO and local SEO, and why it matters. We are going to offer practical tips and techniques to assist small businesses maximize their SEO efforts and stand above your competition.

Major Takeaways:

• Implementing SEO strategies can significantly boost the online visibility of small companies.
• Small business SEO is different from local SEO, with unique considerations and approaches.
• SEO is really a long term investment that may generate organic traffic and attract the correct audience.
• Creating compelling and localized content articles are crucial for engaging with the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.

Comprehending the Impact of SEO on Small Organizations

In this section, we shall delve into the concept of Small Business SEO and explore its influence on small companies. SEO, which stands for Search Engine Optimization, plays an important role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small organizations can grow their online presence and stand above your competition.

Precisely what is Small Business SEO?

Small Business SEO means the optimization techniques specifically tailored for small businesses to enhance their visibility on search engines like google like Google. It requires optimizing various aspects of a website, like content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Difference Between Small Business SEO and Local SEO

While Small Business SEO focuses on enhancing the online presence of small businesses generally speaking, Local SEO is a lot more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential customers inside their specific location. While both Small Business SEO and native SEO share common optimization techniques, Local SEO puts more focus on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is really a Game-Changer for Small Businesses

SEO has turned into a game-changer for small companies, providing them with a reasonable and effective way to contend with larger organizations in the digital landscape. Here are some key reasons why SEO is vital for small organizations:

1. Increased Online Visibility: By implementing SEO strategies, small businesses can enhance their rankings on SERPs, driving more organic visitors to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small organizations to target specific keywords and optimize their site to attract the best audience. This can help in driving relevant traffic that is more likely to convert into customers.
3. Inexpensive Marketing: Compared to traditional marketing methods, SEO offers a cost-effective method for small businesses to promote their products and services to your wider audience.
4. Long term Growth: SEO is really a long-term investment that may yield continuous results for small businesses. By consistently improving their SEO efforts, small organizations can maintain and boost their online visibility, ultimately causing sustained growth.

Overall, Small Business SEO provides the potential to be a game-changer for small businesses, providing all of them with increased visibility, targeted audience reach, and expense-effective marketing opportunities. By embracing SEO strategies, small companies can gain a edge against your competitors and thrive within the digital landscape.

Importance of Google Business Profile for Local Visibility

In today’s digital era, possessing a strong online presence is essential for small organizations trying to thrive. One powerful tool that will significantly enhance a small business’s local visibility is actually a Google Business Profile.

A Google Business Profile is really a free listing that appears whenever people hunt for businesses on Google or Google Maps. It provides essential information about your business including address, phone number, website, business hours, and customer reviews.

Optimizing your Google Business Profile may have a significant impact on attracting local customers. When individuals hunt for products or services within their area, getting an optimized and updated profile increases the chances of your business being featured prominently inside the local search results. This heightened visibility can drive traffic to your web page and ultimately increase conversions and sales.

Additionally, a Google Business Profile enables you to showcase your business within a visually appealing way. You could add photos, videos, and post updates to engage with prospective customers and provide them with a far more immersive experience.

Furthermore, testimonials and ratings play an important role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility for your business. Positive reviews and high ratings can get more customers and differentiate your business from competitors.

In conclusion, creating and optimizing a Google Business Profile is vital for small organizations seeking to improve their local visibility. By benefiting from this free and powerful tool, small companies can increase their online presence, get more local customers, and ultimately grow their business.

Strategic Niche Research for Targeted Outreach

To be able to maximize the visibility of small organizations online, strategic keyword research plays a crucial role. By identifying relevant keywords, organizations can make targeted outreach campaigns that attract the right audience and drive organic traffic to their websites.

The entire process of strategic market and keyword research involves:

1. Understanding your target audience: Conduct consumer research and develop buyer personas to achieve insights in to the preferences, needs, and pain points of your prospective customers.
2. Identifying industry-specific and location-specific keywords: Use keyword research tools to locate keywords which are highly relevant to your business and site. These could include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that your particular competitors are targeting and identify gaps or opportunities which will help you stand out within the search engine rankings.
4. Relevance and check volume: Prioritize keywords that have a high search volume and are related to your business. This can make certain you attract qualified traffic to your web page.

When you have identified the relevant keywords, it is possible to incorporate them into your website content, including your headings, meta tags, page titles, and inside the body of your text. By optimizing your articles with these targeted keywords, you increase the likelihood of ranking higher in search engine results, making your business more visible to potential customers.

Benefits associated with Strategic Niche Research for Small Companies
Higher search engine rankings
Increase in organic traffic
Attracting highly relevant leads
Improved conversion rates
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One in the key factors in attracting and interesting your neighborhood audience is creating compelling and localized content. This is crucial for SEO for my small business wanting to establish a strong online presence and interact with their potential audience. By focusing on topics that resonate with your local audience and incorporating local events and activities into your content, you can effectively grab their attention and make a loyal following.

Identifying Topics That Resonate along with your Local Audience

To produce compelling content that resonates with your local audience, it’s important to understand their needs, interests, and preferences. Take time to research and identify topics which can be relevant to your target market. Consider conducting surveys or interviews together with your existing customers to achieve advice about their concerns, questions, and regions of interest. This will help tailor your articles to meet their expectations and supply valuable information they find valuable and fascinating.

Furthermore, staying up-to-date with local news, trends, and events will also help you identify topics that resonate with your local audience. By including timely and relevant information in your content, it is possible to position yourself as a trusted way to obtain information and establish your business being a go-to authority inside your local area.

Incorporating Local Events and Activities to your Content

Local events and activities play a significant role in shaping the fabric of any community. By integrating these events to your content, you may create a sense of connection and relevance with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This may not only demonstrate your involvement in the neighborhood but additionally provide valuable information and entertainment to your audience.

Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and additional strengthen your connection with the regional audience. It’s a win-win situation, when you provide valuable content to your audience while also supporting and promoting local businesses and initiatives.

Examples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go to This Summer”
Video	“Exploring Local Festivals: Helpful tips for the most effective Food and Fun”
Social Networking Post	“Join us this weekend in the XYZ Farmers Marketplace for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your local audience while incorporating local events and activities, you are able to create a strong connection and foster engagement. This helps your small business stick out and make a loyal subscriber base in your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a larger audience, small businesses must implement effective SEO tactics that will maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to make sure maximum visibility on search engines like google.

One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements such as title tags, meta descriptions, and headers with targeted keywords, small businesses can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized for both users and search engines can further enhance visibility.

Another significant aspect is backlink building . Creating a strong network of high-quality backlinks from reputable websites can not only drive targeted traffic to a small business’s website but additionally signal to browse engines that this website is authoritative and trustworthy. This can lead to improved visibility on SERPs.

In addition to on-page optimization and backlink building, small companies should think about other effective SEO tactics such as:

• Creating a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reduction of file sizes and making use of descriptive alt text
• Utilizing social media platforms to engage with audiences and drive traffic to their internet site
• Implementing local SEO approaches to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying up-to-date with the latest industry trends, small businesses can improve their visibility on SERPs, reach their target audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Organizations

Tactic	Description
On-Page Optimization	Optimizing website elements and content to boost SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to boost website authority and visibility
User-Friendly Website Design	Making a website that is very easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and ultizing descriptive alt text for improved search visibility
Social Media Engagement	Using social networking platforms to have interaction with audiences and drive visitors to the web site
Local SEO	Implementing strategies to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to follow and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is vital for the success of small businesses. One efficient way to accomplish this is via strategic SEO strategies. By optimizing their online presence, small companies can establish brand authority, improve brand visibility, and attract a loyal client base.

SEO plays a vital role in establishing brand authority. When small companies consistently produce high-quality, relevant content that aligns with their target audience’s needs and interests, they position themselves as experts inside their industry. This can help to build trust and credibility, making customers more likely to choose their brand over competitors.

Improving brand visibility is an additional key benefit of implementing SEO strategies. By optimizing their internet site and content for search engines like google, small businesses can improve their visibility on search engine results pages (SERPs). Because of this when potential customers search for relevant keywords or phrases, the business’s website is more likely to can be found in the very best search results.

By appearing inside the top search results, small organizations can attract organic traffic, generate leads, and enhance their odds of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as more individuals are in contact with the business’s name and offerings.

Additionally, SEO can help small companies attract a loyal subscriber base. When organizations consistently deliver valuable content and supply a seamless user experience, they create positive associations making use of their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.

Advantages of Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal subscriber base

Tailoring Your SEO Strategy for the Niche

In the world of SEO, one size will not fit all. It is crucial for small companies to tailor their SEO approaches to their respective niches to accomplish optimal results. By customizing SEO approaches based on industry-specific needs, small companies can effectively boost their online visibility and stay ahead of the competition.

Customizing SEO Approaches for a number of Small Business Types

Each small business type features its own unique requirements and audience. Customizing SEO approaches involves understanding the specific needs in the business and tailoring strategies accordingly. As an example, a store may give attention to local SEO and optimizing product listings, while services-based business may prioritize content marketing and customer reviews.

By conducting thorough research and analysis of the target market, small businesses can uncover the most effective SEO tactics that resonate with their niche audience. This consists of identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to enhance Your SEO Game

One in the key steps in tailoring an SEO strategy for the niche is analyzing competitors. By studying the SEO tactics and methods utilized by competitors within the same industry, small organizations can gain valuable insights and identify areas for improvement.

Competitor analysis helps small companies comprehend the keywords, content, and backlink profiles which can be driving their competitors’ success. This info may then be utilized to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small businesses can optimize their SEO strategies and obtain a edge against your competitors within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play a crucial role in the success of small businesses. Search engine listings like Google consider testimonials and social engagement as important ranking factors. By leveraging reviews and social proof effectively, small companies can significantly improve their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews function as a powerful type of social proof that may influence potential prospects and look engines. Each time a small business has a high level of positive reviews, it signals to search engines the business is trusted and reputable. Consequently, search engines like google may reward the business with higher search rankings, resulting in increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small companies can actively generate and showcase social proof to enhance their SEO efforts. Below are a few strategies:

1. Encourage satisfied customers to leave reviews: Small companies can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and get more customers.
2. React to reviews: Engaging with customer reviews implies that the business values customer feedback and cares about client satisfaction. Responding promptly and professionally may have a positive influence on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small companies can feature customer testimonials and endorsements on their website or social media marketing platforms. These testimonials serve as social proof and will build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is essential. Promptly resolving issues can help mitigate any potential negative impact on search rankings and brand reputation.

The Final Word

Leveraging reviews and social proof is a vital element of a highly effective SEO technique for small organizations. By harnessing the strength of positive reviews and effectively showcasing social proof, small organizations can boost their online visibility, attract more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the strength of Local Keywords

So that you can improve your small business’s online visibility, it’s essential to understand the strength of local keywords. Local keywords are search terms which can be specific to a particular geographic location, enabling you to target potential prospects in the area. By including these keywords into your website content, it is possible to increase the chances of you appearing in local search engine results and attracting relevant traffic.

When selecting local keywords, it’s essential to think about the unique characteristics of your own target market and your local market. This will help you choose keywords that resonate with your prospective customers and align with their search intent. By comprehending the specific terms and phrases that your local audience uses when looking for services or products like yours, you can optimize your content to fulfill their needs and boost your website’s visibility in local search engine results.

Integrating Local Keywords into Your Website’s Metadata

Integrating local keywords into your website’s metadata is an efficient approach to signal to search engines that the business is applicable to local searches. Metadata refers back to the information which is baked into the code of the web pages and is not visible to visitors. By optimizing your metadata with local keywords, you are able to provide search engines like google with valuable information about your business’s location and improve the chances of you appearing in local search engine results.

For instance, you can include local keywords inside your page titles, meta descriptions, and image alt tags. This helps search engines understand the context of the content and connect it to relevant local searches. When designing your metadata, make sure to include compelling and relevant information that entices users to click on your website searching results.

As well as metadata, it’s vital that you incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly into your content, you are able to boost your website’s relevance for local searches and increase your odds of attracting local customers.

By localizing your SEO efforts by using geo-targeted keywords and integrating them effectively into your website’s metadata, you can enhance your small business’s online visibility and attract local customers who are actively searching for the products or services you are offering.

Image Optimization along with its Impact on SEO Performance

When it comes to improving SEO performance for small businesses, image optimization plays a crucial role. Optimized images not only enhance the appearance of a website but in addition contribute to reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small organizations can significantly decrease the time it takes for his or her webpages to load. This might lead to better user engagement and increased organic traffic.

There are numerous approaches for optimizing images:

• Compressing images without compromising quality: By reducing the file scale of images, businesses can ensure faster loading times without having to sacrifice visual appeal.
• Using the appropriate image file format: Selecting the best file format, such as JPEG or PNG, depending on the image content can help optimize loading speeds.
• Implementing lazy loading: This procedure involves loading images only while they are visible around the user’s screen, further improving page load times.

By implementing these optimization techniques, small companies can produce a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to improve SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not merely helps search engines comprehend the content but in addition improves accessibility for visually impaired users.

When crafting alt text, you should use relevant keywords that accurately describe the photo. This permits search engines to associate the image with relevant search queries, improving the likelihood of higher rankings in image search results.

As well as alt text, optimizing file names is equally important. When saving image files, small businesses should use descriptive file names that incorporate relevant keywords. It will help search engines be aware of the image’s content and enhances the overall SEO performance.

By optimizing images through alt text and file names, small businesses can enhance their online visibility and have more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile products are becoming the favorite way of accessing the internet. As being a small business, it is crucial to prioritize mobile responsiveness to supply user-friendly experiences for the audience. Besides it enhance the overall usability of your website, but it also features a direct impact on your SEO company performance.

Mobile responsiveness means the ability of the website to adapt and display properly on different screen sizes and devices. It helps to ensure that your site looks and operations seamlessly, no matter whether it is actually accessed on a desktop computer, smartphone, or tablet.

When it comes to SEO, mobile responsiveness plays an important role in search engine rankings. Search engines like google, like Google, prioritize websites offering a mobile-friendly experience to users. Mobile-friendly websites are more likely to rank higher in search results, leading to increased visibility and organic traffic.

Optimizing your website for mobile devices involves various factors. Firstly, you need to ensure your website is made utilizing a responsive web design framework. This enables your internet site to automatically adjust and adapt its layout in accordance with the unit and screen size it really is being viewed on. The material, images, and overall design ought to be optimized to match smaller screens without sacrificing quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can cause high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching techniques to improve loading times on mobile devices.

Usability is key on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are suitable for touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly improve the user experience on mobile devices, resulting in increased engagement and conversions.

By ensuring mobile responsiveness for your small business website, you are not just catering to the evolving needs and preferences of your audience but also boosting your SEO performance. With increasingly more users depending on mobile devices to gain access to information, products, and services, providing an individual-friendly mobile experience is vital for your success and expansion of your small business.

The Final Word

SEO is not only a quick-term fix for small organizations; it is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can enhance their online presence, attract more targeted traffic, and ultimately enhance their revenue.

In terms of SEO, patience is vital. It requires time for search engine listings to acknowledge and rank websites based upon their optimization efforts. However, the long-term benefits associated with SEO make it a necessary tool for small business growth. It allows businesses to determine their brand authority, connect to their target audience, and remain competitive within the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough keyword research and implementing targeted outreach campaigns. By understanding the needs and preferences of your local audience, you may create compelling and localized content that resonates along with them. Optimizing your site with geo-targeted keywords and ensuring mobile responsiveness are also crucial for providing a user-friendly experience and improving search engine rankings.

Remember, SEO is not really a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you can refine your SEO strategy and remain in front of the competition. With a solid SEO foundation, small companies can make use of increased visibility, organic traffic, and sustainable growth.

FAQ

What exactly is Small Business SEO?

Small Business SEO refers back to the process of optimizing a small business’s website and internet based presence to improve its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics including keyword research, on-page optimization, and backlink building to attract more organic traffic and potential customers.

What is the difference between Small Business SEO and native SEO?

While Small Business SEO targets improving the overall online visibility of the small business, Local SEO specifically targets optimizing a business’s presence in local search engine results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to draw in customers within a specific geographical area.

The reason why SEO a game title-changer for small companies?

SEO is actually a game-changer for small organizations since it levels the playing field and allows them to compete with bigger brands. By implementing effective SEO strategies, small organizations can enhance their visibility, attract targeted organic traffic, and build brand authority inside their industry. This might lead to higher web site traffic, better lead generation, and ultimately, increased sales and revenue.

Exactly what is the need for possessing a Google Business Profile for small organizations?

Having a Google Business Profile is essential for small organizations as it enhances their local visibility and credibility online. A Google Business Profile provides essential information including business hours, contact details, and customer reviews. Optimizing this profile ensures that small organizations can be found in local search engine rankings making a positive impression on potential customers.

How could strategic keyword research benefit small companies?

Strategic keyword research helps small companies identify probably the most relevant and valuable keywords for their industry, target audience, and business goals. By making use of these keywords within their website content, blog posts, as well as other digital marketing efforts, small businesses can get more organic traffic, improve their search engine rankings, and enhance their odds of converting visitors into customers.

Just how can small organizations create compelling and localized content?

Small companies can produce compelling and localized content by identifying topics that resonate with their local audience and incorporating local events and activities within their content creation. This can include addressing local interests, highlighting community involvement, and showcasing unique elements of the local area in their blog posts, articles, and social media content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small organizations achieve greater rankings on search engine results pages and have more organic traffic.

How could small companies build brand awareness with SEO?

Small organizations can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal customer base by consistently delivering value and meeting customer needs. SEO helps small companies connect with their target audience, increase brand recognition, and ultimately, grow their brand presence online.

Just how can small companies tailor their SEO strategies for different business types?

Small companies can tailor their SEO techniques for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough consumer research, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies can provide valuable insights for optimizing SEO efforts.

How could small businesses leverage reviews and social proof in SEO?

Small businesses can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, answering reviews to show engagement and trustworthiness, and showcasing these reviews on their site and other online platforms. Positive reviews and social proof not only boost search engine rankings but also instill trust in prospective customers, resulting in increased conversions and business growth.

Exactly why is localizing SEO efforts necessary for small companies?

Localizing SEO efforts is important for small organizations because it enables them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences in the local audience. By centering on local SEO, small organizations can enhance their visibility and competitiveness inside the local market.

How exactly does image optimization impact SEO performance for small companies?

Image optimization plays an important role in improving SEO performance for small organizations. By optimizing images for webpages, like reducing file sizes and maintaining appropriate dimensions, small companies can improve website loading times, enhance user experience, and increase their chances of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

The reason why ensuring mobile responsiveness necessary for small business websites?

Ensuring mobile responsiveness for small business websites is vital because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the chances of higher search engine rankings. Optimizing websites for mobile devices increases the overall SEO performance for small companies helping them attract and retain mobile users as potential customers.